Luxury Resorts

It’s EpicMix™ Time: Vail Resorts Wants to End Waiting in Lines

Skiers inclined to bomb down Vail’s front face in a single-minded mission to reach the bottom may now have reason to make a few turns. Thanks to a new Vail Resorts app, they’ll now know how long the wait is at the bottom. At Vail, where the weekend lift lines have made the resort subject to Internet memes, this is quite an advantage.

A weekend lift line at Vail. Source: Wikipedia
A weekend lift line at Vail. Source: Wikipedia

This month, Vail has introduced EpicMix™ Time,  an expansion of its ski and snowboard app that lets guests know real-time chairlift line wait times. Available for iPhone and Android operating systems, the app shows guests to-the-minute wait times at 55 core lifts and gondolas across Vail, Beaver Creek, Breckenridge and Keystone.

“EpicMix Time provides transparency for lift line wait times, which helps our skiers and riders get the most out of their day on the mountain at our Colorado resorts,” Kirsten Lynch, executive vice president and chief marketing officer of Vail Resorts, said in a press release.

“Providing real-time lift line wait times is a first for the ski industry,” said Robert Urwiler, Vail Resorts’ executive vice president and chief information officer. “We’re applying unique and sophisticated analytics to calculate reliable wait time information for our guests. As the season goes on, we’ll continue to ‘fine-tune’ the system to become more and more accurate.”

“In addition, we’re pairing GPS-enabled trail maps with the lift line wait times,” added Urwiler. “The ability to know precisely where you are on the map and see the wait times at the nearest lifts is going to be very powerful for helping guests navigate the mountain and find the best terrain options to maximize their day.”

Guests need only update or download the EpicMix app from the iTunes Store or Google Play for the Android Market.


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