No resort in the world can command the prices of Courchevel 1850.
The French enclave known for European royalty and ostentatious Russian oligarchs boasts nightly rates at many homes above $20,000, dwarfing even the highest rates found in Aspen and Deer Valley.
It may come as no surprise then that Courchevel’s most expensive chalet commands a weekly rate in peak season that could buy an entire town. Edelweiss, an 8-bedroom, slope-side villa on the Bellecote piste, asks €550,000 per week in the first week of January, converting to roughly $110,000 per night. Aside from bragging rights, what constitutes a six-figure-per-night stay? True ski-in/ski-out access has a lot to do with it, but the indoor swimming pool and hot tub, private nightclub (presumably an oligarch-inspired feature, although Tiesto doesn’t appear to be part of the nightly rate), bar (of course), spa, sauna, massage room (make that two), theater, ski locker room and library certainly add up to an extraordinary experience.
Offered through Ultimate Luxury Chalets, stays include daily maid service, a butler, chef (cost of food not included), car service and concierge service for all requests feasible (and legal, the site prominently clarifies) in Courchevel.
Chalet rental agencies in Courchevel historically are geared-up to empty the pockets of the rich & famous – now it’s time to shake up the industry by giving something of value back to the customer.
1Courchevel agency http://www.1courchevel.com have introduced a ‘sweetener’ to attract new clientele by offer a very useful upgrade with a value of more than €14,000 over a 2 week stay at one of their luxury chalets. Book with 1Courchevel and they will assign a daily chauffeur with a flagship Range Rover (typically costing more than €1000 per day)… a move which will surely trigger active competition within the industry resulting in upgrades and competitive price-lists.