Ski Startups

Skiing by the Hour? Perhaps. Ski-Centric App Raises $6.1 Million

Ski service app Skioo secured the funding just nine months after landing its first $1.5 million round.

1 ski pass — 55 resorts.

This is the promise of Skioo, a European-based mobile app that has just secured its second round of funding. Owned by a team of Swiss and Norwegian investors that now includes racing star Aksel Lund Svindal, the four-year-old startup will now expand to even more resorts in Switzerland, Austria, France and Italy.

Although billed as a “ski pass service,”  the on-demand app allows skiers to book everything from mountain hotels to car shares. (As a true 21st century service, Skioo also collects data that allows brands to better understand users, which may inspire even more customized options in the future.)

One of the biggest advantages of Skioo is flexibility, with to-the-hour ski pricing perhaps available in the future. “From a technical point of view Skioo could charge hourly rates,” Skioo writes on its website. “Yet, unfortunately the ski resorts do not allow us to charge hourly rates.” Skioo encourages skiers to let resorts know of this preference to inspire the capability.

Skioo is also working to connect Swisspass, GraubündenPass, Valais Ski Card and Snow&Rail, although integration is not yet enabled.

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